Our Mission

We believe the tactical and outdoor industry deserves better marketing—marketing that doesn’t just look good but delivers real, measurable results. Too often, agencies promise big returns but focus on what we call "feel-good marketing"—campaigns that may impress on the surface but fail to impact the bottom line.

At Zuma Growth, we prioritize channels and tactics that drive tangible sales and profitability, ensuring every strategy makes a significant impact. When you work with us, you’ll feel confident, empowered, and ready to tackle the future.

Our Vision

Our vision is to help tactical and outdoor brands become leaders in their fields. Whether it’s achieving greater profitability or preparing for a future exit, we align with your long-term goals to drive transformative growth.

We aim to elevate the entire industry with professional growth marketing that delivers true results, becoming the go-to agency for brands ready to scale and thrive.

Our Story

Our agency was born out of necessity. After years in performance marketing, growing DTC brands from the ground up to 8- and 9-figure businesses and even working with Fortune 500 companies, I transitioned in-house as the CMO at We The People Holsters. It was there I realized the unique challenges of marketing in the tactical industry.

From navigating restrictions on advertising to the lack of agencies that truly understand this space, I saw brands forced to choose between expertise in performance marketing or deep industry knowledge, sacrificing one for the other. I knew there had to be a better way.

We’re not just another agency. We’re a team of experts who act as an extension of your team, sharing your goals and passion. Whether it’s concealed carry, off-roading, fishing, or hitting the slopes, we understand this industry because we’re part of it.